“CENTRALBUSINESS DISTRICT 11: ITS IMPACT ON NAGA CITY 'S DEVELOPMENT”

DADUA, Charles Q. University of Nueva Caceres , Naga City .

Keywords: Impact on Revenue Generation, Employment, and Land Valuation.

This study attempted to determine the economic impact of Central Business District 11 (CBD11) on the development of Naga city, C/Y 2001. specifically, this study aimed to answer the following questions: 1) What are the CBD 11 services provided to its clientele?; 2) What is the perceived impact of these services?; 3) What is the contribution of CBD 11 services on revenue generation, employment and land valuation?

The descriptive- evaluative method was used in this study with the questionnaire and interview guide as the main tools in gathering the data. Documents pertaining to CBD 11 available were also considered. To answer the first and second questions, an interview guide was designed and 70 service takers randomly chosen were used as respondents of which 40 were service takers from jeep terminal complex and thirty from bus terminal complex. All were interviewed to determine the impact of CBD 11 services. And to answer the third question, 41 out of 82 service providers were randomly chosen as respondents to answer the questionnaire designed to determine the contribution of CBD 11 services along revenue generation, employment and land valuation.

Major findings were:1) Among the services provided to its clientele, terminal service had the highest daily number of service takers served; trading service had the next higher daily number of service takers served; and food service had the lowest daily number of service takers served. 2) Perceived impact of the services, terminal service had a weighted mean of 3.39 on service takers benefits and 3.63 on service quality; trading service had a weighted mean of 3.23 on service takers benefits and 3.64 on service quality; and food service had a weighted mean of 3.35 on service takers benefits and 3.30 on service quality. 3) Perceived contribution of these services, terminal service had a weighted mean of 4.50 on land valuation, 3.80 on revenue generation, and 3.30 on employment; food service had a weighted mean of 3.80 on land valuation, 3.64 on revenue generation, and 3.16 on employment; and trading service had a weighted mean of 3.48 on land valuation, 3.3 on revenue generation, and 3.11 on employment.

Major conclusions were: 1) Among the services provided to each clientele, terminal service ranked first with the highest daily service takers served; trading service ranked second with the next higher daily service takers served; and food service ranked third with the lowest daily service takers served. 2) Perceived impact of the services, terminal service ranked first with a highly perceived impact on service quality and moderately perceived impact on service takers benefits; trading service ranked second with a highly perceived impact on service quality and moderately perceived impact o service trakers benefits; and food service ranked third with a moderately perceived impact both on service quality and service takers benefits. 3) Perceived contribution of these services, terminal service ranked first with the very highly perceived impact on land valuation, highly perceived impact on revenue generation and moderately perceived impact on employment; food service ranked second with highly perceived impact both o land valuation and revenue generation, moderately perceived impact on employment; and trading service ranked third with a highly perceived impact on land valuation and moderately perceived impact both on revenue generation and employment.