RAÑOLA, Rabanne Claire J. Unpublished Masteral Theses, University of Nueva Caceres , Naga City 2001.
Keywords: Perceived Factors Affecting Management
The study was conducted to determine the perceived extent of contribution of Consumers Relations Program to effective management of electric cooperatives in the Bicol Region, CY 2000. Specifically, this study sought answers to the following questions: 1) what is the level of implementation of CRP services along promotion, in- service training delivery and collection? 2) What is the perceived extent of contribution of CRP to management functions namely; communicating, controlling and evaluating? 3) What are the perceived socio-economic, political and ethical factors affecting the extent of contributions? 4) Is there a significant difference in the extent of contribution of CRP among medium, large and extra large cooperatives and among managerial functions?
To determine the level of the implementations of CRP as key to effective management of electric cooperatives, the descriptive-evaluative method of research was used. The descriptive-evaluative method was also used to evaluate the perceived factors affecting the extent of contribution of CRP to small, medium, large and extra large electric cooperatives.
Findings of this study were: 1) The level of implementation along the erea of promotion was rated 2.99 and 2.13 by employees and by member-consumers respectively with a total mean of 2.56, fair; along in- service training, this was rated 2.92 and 2.05 by employees and by member consumers respectively with a grand mean of 2.49; along delivery, this was rated 2.90 and 2.09 by the employees and by the member-consumers respectively with a total mean of 2.a49; along the area of collection, the employees and member-consumers rated satisfactory and fair respectively. 2) Contribution f CRP along communication was rated 2.74, with employees rating of 3.06 in the controlling and evaluating functions respectively, 3) The socio-economic factors perceived by the employees to have affected the extent of contribution of CRP showed a moderately extensive rating for 3.11; with political factors perceived to have also affected the extent of contribution as moderately extensive with a total mean of 3.21 indicating also a moderately extensive effect, results likewise showed ethical factors with a mean rating of 3.35 or moderately extensive effect. 4) The difference in the men values among groups were not a great as to exclude the possibility that the difference is due to random sampling variability and that there was no significant difference among groups or areas.
Conclusions drawn were: 1) Level of implementation along promotion and along in-service training were perceived satisfactory and fair by the employees and by the member consumers respectively; but along the area of delivery, employees rated it satisfactory and a rating of fair by the member-consumers; along collection, employees gave a satisfactory rating while the member-consumers gave an average or fair rating. 2) The employees perceived as satisfactory the extent of contribution of CRP along communicating function, along controlling function, and along evaluating function. 3) Socio-economic factors such as cost of ads; timely budget release; economic conditions; cost of training; internalization of training skills; and awareness of the Rural Electrification Program affected the contributions of CRP. Results also showed that political factors affected the extend of contribution of CRP such as support of local/national officials; local/ national administrative support; political intervention coop; selection of people to train and to b trained; and promotion of the right people to the right position; and ethical factors include: right attitude and proper transaction method in dealing with customers; employee attitude towards clients; communication and teamwork in the workplace; trustworthiness, fairness and honesty of employees; willingness to employees to serve; friendliness and courteousness of coop employees; and professionalism of coop personnel affected the extent of contribution of CRP. 4) There was no significant difference in the extent of contribution of CRP among management functions and among types of cooperatives and that all these functions did not vary significantly regardless of the size of the coop, the responses did not vary significantly.